Ten Tips for Writing Effective
On the Internet and rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey persuade people to buy and make
UGGs Boots on sale On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your sites success or failure.
UGGs Bailey Button Sale UGGs on Sale Here are tips for writing effective web copy:
UGGs Bailey Button Sale UGGs on Sale . Make sure content is easy to read
UGGs Bailey Button Sale UGGs on Sale In the online world, less is nearly always more. Write your copy for the impatient, online reader. Here are some guidelines for the length ofkensington uggs for sale your content:
UGGs Bailey Button Sale UGGs on Sale Headings: words or less
Sentences: words
Paragraphs: words
UGGs Bailey Button Sale UGGs on Sale Page word count: + words
UGGs Bailey Button Sale UGGs on Sale Eliminate pompous words and fancy phrases. Effective online writing is not about impressing the reader with your extensive vocabulary. Its about communicating. Use short, simple words. Get to the point. And then stop.
UGGs Bailey Button Sale UGGs on Sale . Write from me to you
UGGs Bailey Button Sale UGGs on Sale The most powerful word in the English language is YOU. Write for your reader, in a conversational tone, not for your ego.
UGGs Bailey Button Sale UGGs on Sale Get to know your reader. Is there a common style or tone you need to use to reach her? Don't forget, shes come to your Web site to do somethingmake a purchase, obtain information, sign up for a subscription. Make sure every word you write moves her toward a solution.
UGGs Bailey Button Sale UGGs on Sale . Drive Actions With Content
UGGs Bailey Button Sale UGGs on Sale Content is about getting the readers attention and keeping it. Content is about selling. Make sure your content is driving your customers actions. Then put that content on your home page.
UGGs Bailey Button Sale UGGs on Sale . Write for how people search
UGGs Bailey Button Sale UGGs on Sale If you want your site to be found when people search the web, use words your target readers use. Before you begin to write, sit down and think carefully about the keywords youre going to use. Then carefully weave those words and phrases into your copy. Heres two Web sites that will help you find the right keywords and phrases for your site.
UGGs Bailey Button Sale UGGs on Sale . Overture
UGGs Bailey Button Sale UGGs on Sale . Wordtracker
UGGs Bailey Button Sale UGGs on Sale . Create Effective Headings
UGGs Bailey Button Sale UGGs on Sale The heading is the most important piece of content youll write.
UGGs Bailey Button Sale UGGs on Sale Thats because:
UGGs Bailey Button Sale UGGs on Sale . Internet users scan read and the first thing they read is your heading. If it doesnt grab their attention, theyll leave.
. An effective heading can used in title tags (more about this later).
. The heading can be placed on your home page as a link to content.
UGGs Bailey Button Sale UGGs on Sale When writing headings:
UGGs Bailey Button Sale UGGs on Sale Keep them to eight words or less
Include important keywords
Avoid the use of adjectives and prepositions (and, a, the, of).
Be clear and concise. Avoid wordy, wishy-washy phrases.
UGGs Bailey Button Sale UGGs on Sale . Write keyword-rich title tags
UGGs Bailey Button Sale UGGs on Sale Title tags are a small piece of HTML code that appears in the top bar of your browser. For example, Acme Company Home Page. Title tags, along with meta keywords and meta descriptions, are one of several important factors in achieving high search engine rankings.
UGGs Bailey Button Sale UGGs on Sale Title tags appear in your sites HTML code like this:
UGGs Bailey Button Sale UGGs on Sale
ACME COMPANY HOMEPAGE
UGGs Bailey Button Sale UGGs on Sale You can view a sites title tag by clicking VIEW then SOURCE on your browsers tool bar.
UGGs Bailey Button Sale UGGs on Sale Because search engines use title tags to gather information about your Web site you need to think carefully about what words you put in the tag. Dont be tempted to put your company name in the tag (unless youre a well-known brand like Nike or Microsoft).
UGGs Bailey Button Sale UGGs on Sale Instead put specific keywords relating to your business. For example, if youre a California real estate company, you would want your company to appear in search engine results for searches on keywords such as California Real Estate or Realtors in California. So, you would use the keywords California Real Estate or California Realtors in your title tags. If you wanted to be more specific, or you prefer seeking business in a specific geographic area you would use keywords such as Silicon Valley Real Estate or Silicon Valley Realtors.
UGGs Bailey Button Sale UGGs on Sale . Provide links and connections
UGGs Bailey Button Sale UGGs on Sale The web is about linking information. Make sure your site links your reader to information and sites link to you. Never make your Web site a dead-end. Some search engines, including Google, are based, in part, on their ability to find you from links on sites
UGGs Bailey Button Sale UGGs on Sale . Write effective summaries, sentences and paragraphs
UGGs Bailey Button Sale UGGs on Sale An effective summary is who, what, when, where, how. Its about getting the information across in words or less. Keep your summaries short and factual. Make sure they encourage your reader keep reading.
UGGs Bailey Button Sale UGGs on Sale Remember, keep sentences to between - words. Paragraphs between - words. Make your first sentence grab your readers attention or theyll move on.
UGGs Bailey Button Sale UGGs on Sale . Sell Benefits not Features
UGGs Bailey Button Sale UGGs on Sale If you want your Web site to sell your product or service you must write about benefits and not about features. A feature describes a product or service. A benefit is what the user gains from using that product or service. Don't say, " Our duvets are warm and comfortable, say You'll be warm and comfortable in one of our duvets. Tell your customers how your product or service will make ugg on salethem happier, sexier, healthier, wealthier. In words focus on making sure every line of your copy is dedicated to whats in it for them.
UGGs Bailey Button Sale UGGs on Sale . Edit. Edit. Edit. Then edit again
UGGs Bailey Button Sale UGGs on Sale Mistakes in online copy are temporary and easily fixed, but by the time youve noticed your errors so have thousands of people. Have two or three people proofread your text. Check it yourself for consistency in grammar, punctuation, capitalization, abbreviations etc. And finally, read it backwardsyoull be surprised how many errors youll spot. Writing Effective Make Sure Title Tags Real Estate
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